The "innovation" is really a retreat to Youtube. Their livestream UX can't hold a candle to Twitch or even Mixer, but you livestream on Youtube, you can slight

The "innovation" is really a retreat to Youtube. Their livestream UX can't hold a candle to Twitch or even Mixer, but you livestream on Youtube, you can slightly (re)structure your livestream and leave it up as a 2-3 hour video. Youtube's algorithm will gobble it up and spit it out on people's homepages and search results. A lot of people will watch a bit of your stream, usually the first 10-20 minutes, but the conversion rate from VOD to future live viewers is better than you'd think. And all of this despite Google's designers working hard to make the worst UI possible. Twitch's focus on live and hostility towards VODs makes it a zero sum game, and their discoverability makes it a "the rich get richer" system. If you look at your revenue as a function of hours streamed per week, YT makes more sense for everyone but the top 1% on Twitch.