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It'd be interesting to compare the CTR to the scan-through-rate(% of people that scan the actual QR code). I'd imagine that quirkiness of a QR code to the aver
by joelrunyon 15y ago
It'd be interesting to compare the CTR to the scan-through-rate(% of people that scan the actual QR code).
I'd imagine that quirkiness of a QR code to the average user would pop-out of the page quicker and catch their attention faster than a normal image would.
- corin_ 15y agoI did ask that and, while they obviously didn't give figures for either, did say that by CTR they were judging actual clicks - i.e. yes, it was a case of having a QR code making people click it, not that it was making people scan it. (They were also tracking QR scans seperately, but didn't say how well that was going.)