Fair enough, those are all good points. I still question this initiative though, for the simple fact that there are no book rental stores the same way that the

Fair enough, those are all good points. I still question this initiative though, for the simple fact that there are no book rental stores the same way that there are movie rental stores. There are book stores, libraries, and even used book stores, but no rental stores. That bothers me. It tells me that there is something about the way people consume books that is inherently different about how they consume movies. At any rate, I'm not educated about the topic enough to know this answer. This site is going to find out whether this is an untapped gem or a bust waiting to happen. I wish them luck.