Curebit shouldn't have used assets off the 37Signals site, but I don't think this is a huge deal. If you write an article talking about how to do a/b tests (li

Curebit shouldn't have used assets off the 37Signals site, but I don't think this is a huge deal. If you write an article talking about how to do a/b tests (like 37Signals did), and talk about how great your results were from adding people instead of text to the landing page, then you have to expect that some people will use that information to influence their design decisions. The whole point of technical blogging is to help other people solve a problem the author has already solved. In this case, it was how to improve conversions on landing pages. If you put that content out there, don't be surprised when people use that content to help them solve a problem. You loose the right to whine and complain about someone using that information as soon as you blog about it. In return, you get more credibility (people treat you as a thought leader) and more page views.