Essentially: It doesn’t scale. I wrote a small adserver for our website, and I also detect if ads are blocked by simply fetch-ing the google ads script (which w

Essentially: It doesn’t scale. I wrote a small adserver for our website, and I also detect if ads are blocked by simply fetch-ing the google ads script (which we also run because some agencies require it). When they are blocked (or if there is no GDPR consent, same thing from our PoV), we only deliver ads that only depend on our own servers (we have several partnerships with merchants, so we can show their product ads or our own products, simple HTML with images). But all that only works, because it’s only active on a single website and could change in any way we want in minutes. If it were widespread, it would quickly be blocked, and changes would have to be replicated by everyone using it.