No, instead "make people want something" Steve Jobs was a master of this. The first car itself was heavily marketed before release. You have to make people bel

No, instead "make people want something" Steve Jobs was a master of this. The first car itself was heavily marketed before release. You have to make people believe that their life will be improved by this thing. Failure to do so, even when you genuinely believe it can improve lives, will leave you in the dust while someone else eventually comes along with a nicer story. Of course, if you don't even believe in your hypothetical rubbish product it's hard to make that storytelling believable. Even more so when you've become so deluded in your own thing that you can't tell what impact it does have.