Let's see... which one could it be.... 1. Some brilliant person checks blockbuster.com every day or has a script that does and cleverly discovered that the sit

Let's see... which one could it be.... 1. Some brilliant person checks blockbuster.com every day or has a script that does and cleverly discovered that the site has content again. What a mystery. I wonder what Blockbuster will be up to next. 2. Dish Network is doing viral marketing and got their site featured on HN, reddit, etc. for free.