Having worked on news sites in the past, this is probably an SEO trick. They have now planted a link, with anchor text, pointing to a page with a lot of content

Having worked on news sites in the past, this is probably an SEO trick. They have now planted a link, with anchor text, pointing to a page with a lot of content about Blockbuster Video. Often, the search engines are smart enough to detect this behavior and not rank it too highly. But in a lot of cases, this entity detection and link adding is automated, and so these sites can end up with hundreds of thousands of internal pages (one for any entity they've published articles about) and inevitably some of them will rank. And even if they don't, they've at least given the search engines a sort of hub and spoke pattern to crawl that topic on their site.