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The iPhone and the Apple Newton before it, was stuck with a stylus. Jobs wouldn't release an iPhone that relied upon a stylus. Multi-touch displays was the key
by barrysteve 4y ago
The iPhone and the Apple Newton before it, was stuck with a stylus. Jobs wouldn't release an iPhone that relied upon a stylus.
Multi-touch displays was the key technology Steve Jobs needed to greenlight the iPhone.
Steve was completely invested in electing products that generated an experience the customer valued. This didn't always line up with the technical merits of the product. He subordinated the company to that goal, including holding releases back to hit a specific timing.
Steve said he did this strategy because he had the scar tissue to prove that making an amazing piece of tech and trying to market it, never worked for him.
He didn't create tech. He created relationships to the customer that made Apple billions.