5 ms·

Very curious - are they actually effective? Do people use them? What's the "click-through" rate like?

by karterk 15y ago

dholowiski 15y ago
They are not very effective... yet. At this point the 'click through' rate is a fraction of a percent. The reason we're doing it is so that we will be prepared - the day that Android or IOS includes a QR code reader built into the OS (it will happen) usage will go through the roof.
- magic_haze 15y ago
  WP7 has them built in, and I agree, it _is_ rather convenient. But as other commentators mentioned, it is a phishing disaster waiting to happen because the UI doesn't display the full URL if it gets too long.
corin_ 15y ago
An interesting data point - Storm On Demand (http://www.stormondemand.com/ http://www.stormondemand.com/) use AdWords a lot, and I'm always seeing their ads (clearly Google has designated me their target market - correctly). Some of their MPU adverts had QR codes in them, and I called this out on Twitter telling them it was moronic to think that anyone would want to scan the QR code off an advert rather than just click it. Their response was that in their testing of many different adverts, the ones with QR codes were getting the best CTRs. They didn't know the reason for this, and neither do I - but it's interesting none-the-less.
- joelrunyon 15y ago
  It'd be interesting to compare the CTR to the scan-through-rate(% of people that scan the actual QR code). I'd imagine that quirkiness of a QR code to the average user would pop-out of the page quicker and catch their attention faster than a normal image would.
  - corin_ 15y ago
    I did ask that and, while they obviously didn't give figures for either, did say that by CTR they were judging actual clicks - i.e. yes, it was a case of having a QR code making people click it, not that it was making people scan it. (They were also tracking QR scans seperately, but didn't say how well that was going.)
- dholowiski 15y ago
  As an aside- you're seeing lots of storm on demand ads because you've been put on a remarketing 'list' See http://www.google.com/ads/innovations/remarketing.html http://www.google.com/ads/innovations/remarketing.html

Very curious - are they actually effective? Do people use them? What's the "click-through" rate like?

by karterk 15y ago

Very curious - are they actually effective? Do people use them? What's the "click-through" rate like?

They are not very effective... yet. At this point the 'click through' rate is a fraction of a percent. The reason we're doing it is so that we will be prepared - the day that Android or IOS includes a QR code reader built into the OS (it will happen) usage will go through the roof.

magic_haze 15y ago
WP7 has them built in, and I agree, it _is_ rather convenient. But as other commentators mentioned, it is a phishing disaster waiting to happen because the UI doesn't display the full URL if it gets too long.

corin_ 15y ago

An interesting data point - Storm On Demand (http://www.stormondemand.com/ http://www.stormondemand.com/) use AdWords a lot, and I'm always seeing their ads (clearly Google has designated me their target market - correctly). Some of their MPU adverts had QR codes in them, and I called this out on Twitter telling them it was moronic to think that anyone would want to scan the QR code off an advert rather than just click it. Their response was that in their testing of many different adverts, the ones with QR codes were getting the best CTRs. They didn't know the reason for this, and neither do I - but it's interesting none-the-less.

joelrunyon 15y ago
It'd be interesting to compare the CTR to the scan-through-rate(% of people that scan the actual QR code). I'd imagine that quirkiness of a QR code to the average user would pop-out of the page quicker and catch their attention faster than a normal image would.
- corin_ 15y ago
  I did ask that and, while they obviously didn't give figures for either, did say that by CTR they were judging actual clicks - i.e. yes, it was a case of having a QR code making people click it, not that it was making people scan it. (They were also tracking QR scans seperately, but didn't say how well that was going.)
dholowiski 15y ago
As an aside- you're seeing lots of storm on demand ads because you've been put on a remarketing 'list' See http://www.google.com/ads/innovations/remarketing.html http://www.google.com/ads/innovations/remarketing.html