"Can we all agree that the word Evil has a more sinister use - ie knowing endangering lives, environmental damage, maybe closing press freedoms? And, therefore,

"Can we all agree that the word Evil has a more sinister use - ie knowing endangering lives, environmental damage, maybe closing press freedoms? And, therefore, we should be more selective in its application?" Using that version of "evil", makes it a completely empty marketing statement. Surely no company does "real" evil on purpose. Actually, you'd be hard pressed to find a legit company that does "real" evil even by accident.