Edison used a clever adoption hack which is still worth learning from today. The gas companies of course fought the adoption of electricity. They would send p

Edison used a clever adoption hack which is still worth learning from today. The gas companies of course fought the adoption of electricity. They would send people to electricity demonstrations. These people would have metal bars sewn into their sleeves and they would lean them against the bus are causing frightening sparks, fires, etc. In response, Edison suggested putting the wires in “conduits” — the gas lines already in the house! This both addressed the fear and kicked gas out. (This anecdote is in Utterbach’s “Mastering the Dynamics of Innovation”)