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One thing to keep in mind is that this cheapens the brand. It's one thing to buy a $10 t-shirt at Gap and another - a $30 T at 60% discount at Banana Republic.
by eps 15y ago
One thing to keep in mind is that this cheapens the brand. It's one thing to buy a $10 t-shirt at Gap and another - a $30 T at 60% discount at Banana Republic. They might be identical, but the perceived value of latter is higher.
This is a very ballsy move for the company. Must be desperate times.
- xenophanes 15y agoBallsy, yes. But ballsy doesn't imply desperate. Maybe they are ambitious and want to get ahead.
- jaredmck 15y agoI think the JC Penney brand has already been placed into this cheaper segment. They are squarely aimed at the mass market.
- ams6110 15y agoAgreed. Most of the retail JCP outlets near me have closed. They are grasping at straws.