3 ms·
It doesn't appear terribly novel to me, hasn't big box retailers done this for a long time? I don't recall IKEA doing out-right sales for an example (they have
by mseebach 15y ago
It doesn't appear terribly novel to me, hasn't big box retailers done this for a long time? I don't recall IKEA doing out-right sales for an example (they have continuous clearances and promotions, of course, but not an "everything is cheaper in January" type sale).
For instance, jewelry and Valentine's Day gifts would go on sale in February, while Christmas decorations would be discounted in November.
Isn't the point of "seasonal sales" to clear stock? So Christmas stock goes on sale in January, Valentines stock goes on sale 15 Feb?
- xsmasher 15y agoClearance sales are used to clear stock. Other types of sales are used to get shoppers in the door, like promotional sales and loss leaders.
- pbreit 15y agoTrue, except Ikea (and H&M, Zara and Forever 21) only sell their own merchandise. Slashing markups on branded items on his scale is fairly novel.