Zuck dabbled in a phone platform, saw Microsoft’s $10B+ failure at building the third smartphone ecosystem despite deep pockets and a product that critics liked

Zuck dabbled in a phone platform, saw Microsoft’s $10B+ failure at building the third smartphone ecosystem despite deep pockets and a product that critics liked, and decided he would drop the phone and instead get a head start on the next revolution. Ten years in, the company has been renamed, numerous variations of hardware and software have been tried, and all the pieces for a platform are theoretically in place. Yet users seem to only show up for occasional fitness and horror games. But Apple is entering the headset market this year, which could be a turning point eventually. Can Quest 3 be like Windows 3.0? Seems unlikely, but at least it’s interesting to see these giant companies push so hard for a new interaction paradigm.