I was reading a book about the genesis of, I want to say the Nature Conservancy. These folks had done the numbers and they realized that Pacific Gas & Electric

I was reading a book about the genesis of, I want to say the Nature Conservancy. These folks had done the numbers and they realized that Pacific Gas & Electric (the company that supplies most of the electricity in California) could meet their growth targets by improving efficiency rather than opening new plants. Literally the company would make more money by building fewer power plants and everyone would have enough energy. A classic win-win situation. The PG&E execs just wouldn't listen. They had to taken to court, sued, to even begin to look at, let alone understand, the economic and technical advantages that were being presented to them. That's how strong the "building new power plants is what we do" culture was at PG&E. Frankly, you're preaching to the choir. I dream of buying a few acres of desert land in e.g. NE California or Nevada and building a Permaculture food forest from scratch. I have a couple of obligations that make it unrealistic. I have no idea what people with actual capital and ability are waiting on really.