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Rightfully so. If you want people to get hyped about a thing, explaining what the thing can do for them should be an obvious necessity. But I guess that's an
by stametseater 4y ago
Rightfully so. If you want people to get hyped about a thing, explaining what the thing can do for them should be an obvious necessity. But I guess that's an outdated mode of thinking, modern advertising campaigns rely more on emotional manipulation than a rational exposition of product features and benefits. Instead of promoting electricity by showing people light bulbs and electric appliances, I expect a modern advertiser would instead tell you that popular people all like electricity and that if you like electricity too, you might also become popular. Instead of showing people electric lights, you could just show some young attractive models having a picnicking in a lush city park with a narrator saying something about 'trailblazers and innovators', maybe referencing famous popular figures like Gandhi for no apparent reason.
- MikePlacid 4y ago> explaining what the thing can do for them should be an obvious necessity. Obvious?? You are taking too much of American way of life and values for granted. The Party can just order something progressive and the people will jump with enthusiasm. You just need to train them that not jumping with enthusiasm when the Party orders something is dangerous for their career or, more effectively - for their life. At the same 1920 time on our side of the ocean, the State Plan of Electrification of Russia: https://en.wikipedia.org/wiki/GOELRO https://en.wikipedia.org/wiki/GOELRO. Communism is Soviet power plus the electrification of the whole country. — Vladimir Lenin Works like a charm. The only drawback of this approach is that you’ll get not the American way of life but the Soviet way life and the progressive will mean not what is really progressive, but what the Party orders. But well, is it that important?
- LBJsPNS 4y agoCOMMIES!!! COMMIES EVERYWHERE!!! Seriously, is it 1953 where some of you live?
- MikePlacid 4y agoMy comment describes the presence and practices of communists in Russia in 1920. If something after reading it makes you think that communists are somewhere else - this “something” is not my comment. I can only guess, but may be this “something” is you own living experience. No?
- akira2501 4y agoDemonstration > Explanation. If you can't do that for one reason or another, you use Marketing.
- williamtrask 4y agoThere are plenty of products where people choose marketing even though demo and explanation are possible. Most.