There's an expression "I would have written a shorter letter but I didn't have time." - that's what websites are ideally trying to get at. Information dense is

There's an expression "I would have written a shorter letter but I didn't have time." - that's what websites are ideally trying to get at. Information dense is the goal but a poem can be very short and very information dense while a poorly written novel can take 80,000 words and still not convey the same information as that poem.