At the time, the hook was “You pay nothing unless you get a job,” and then lying about how many people get jobs. Since then, the central thesis of the company h

At the time, the hook was “You pay nothing unless you get a job,” and then lying about how many people get jobs. Since then, the central thesis of the company has been shown to not work, so it pivoted into loans at 12.5% interest. They are trying very hard to market the loan approach like they’re ISAs. I’d bet that if these lawsuits (or regulators) forced them to cut the dishonest marketing, their acquisition costs will increase.