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Article on Wired -- "How Google Got It's Logo": http://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos http://www.wired.com/techbiz/start

• adrianwaj 18y ago
  "There were a lot of different color iterations," Kedar says. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." Nice commenting system on Wired: threaded, voting and cut short for quick expansion - needed at TechCrunch. -- Anyhow, I ad-block all logos that I would otherwise regularly see.