This is a super interesting question. If you don't know, and it's difficult to find out, isn't your market going to be limited by the rate of consumer education

This is a super interesting question. If you don't know, and it's difficult to find out, isn't your market going to be limited by the rate of consumer education? that is a difficult goto market strategy, because you have multiple funnel fallouts happening - people who don't want to get educated, can't get educated, don't believe the education. Then they enter your "do they want to buy your product" funnel. Tough space, but it sounds like it's a problem - good luck!