> people are so thirsty for a 10% improvement for natural images at qualities above what most websites serve Because it won’t be just the web that uses JPEG. H

> people are so thirsty for a 10% improvement for natural images at qualities above what most websites serve Because it won’t be just the web that uses JPEG. However whoever wins the support of the web will become THE universal image format for the foreseeable future. > Give it another couple years and maybe we'll have another format 5-10% better than JXL, at which point I hope everyone starts getting angry that format isn't included in browsers... That’s the thing. Once a format has become THE standard it won’t be replaced for a very long time. Might as well get the best bang for buck and pick the best standard that’s availability now.