It's not just about the customers: it's about the marketplace, too. If a huge percentage of content is only available via subscription, it becomes prohibitivel

It's not just about the customers: it's about the marketplace, too. If a huge percentage of content is only available via subscription, it becomes prohibitively expensive to diversify the content you buy. The only solution (apart from abandoning the subscription model) is for all subscription services to merge into a small number of media empires that each contain a diversified portfolio. This only serves to exasperate the original problem.