> The problem in healthcare is the lack of engagement from many consumer/patients plus a private industry reluctant to standardize. I don't think patient engag

> The problem in healthcare is the lack of engagement from many consumer/patients plus a private industry reluctant to standardize. I don't think patient engagement is an issue -- there are gazillion health related niche disease communities/blogs on the Internet. The challenge for consumer oriented startups is to scale beyond their specific niche to become successful in terms of revenue or as a widely used App/Service. For all health IT startups targeting to the enterprise -- Good Luck with the PBU (Payer, Buyer, User) problem.