From what I can tell, it's to prop up Bing's advertising. The windows search bar is mixed in with Bing traffic to juice their numbers, even though nearly all cl

From what I can tell, it's to prop up Bing's advertising. The windows search bar is mixed in with Bing traffic to juice their numbers, even though nearly all clicks from the windows search bar are inadvertent. They are also chasing the Taboolah/Outbrain native advertising space that masquerades as new articles, hence stuffing that box with celebrity news.