I wonder if it's because they never had a Steve Jobs-like icon deeply defining the importance of design. Although he was a worldwide icon, language and cultural

I wonder if it's because they never had a Steve Jobs-like icon deeply defining the importance of design. Although he was a worldwide icon, language and cultural barriers are real. To some extent, a culture entrains itself, even with things like design. Since I moved to Portugal, from the US, I realized that companies tend to have better logos in the US... even the small brick and mortar shops. They go out of their way and spend $500 on a nice logo. Here in PT, probably a lot less, if not anything. The bar is just not as high.