> Partly I’m hoping that somebody at Microsoft will wake up to the unrealised potential of Edge and start treating it like Safari: a utility that end users can

> Partly I’m hoping that somebody at Microsoft will wake up to the unrealised potential of Edge and start treating it like Safari: a utility that end users can trust to have their back and preserve their privacy in as many circumstances as possible. Apple doesn’t try to make revenue from Safari because they don’t need to. I understand what the author is getting at, but Apple does make a lot of money off Safari. Their deal for Google to be the default search engine makes them a ton of money. https://www.forbes.com/sites/johanmoreno/2021/08/27/google-estimated-to-be-paying-15-billion-to-remain-default-search-engine-on-safari/ https://www.forbes.com/sites/johanmoreno/2021/08/27/google-e... "Sacconaghi estimates that Google could be paying nearly $15 billion in 2021 for default placement. This is an increase over the roughly $10 billion Google paid last year for the exclusivity." That's essentially $15B in pure profit. The issue isn't that Microsoft wants to make money from Edge. Apple makes plenty of money from Safari while making sure Safari keeps that space as "a utility that end users can trust to have their back and preserve their privacy in as many circumstances as possible." The issue is that Microsoft is looking for all the edge cases to milk marginal profits out of. Microsoft could just have Edge feed Bing traffic and make money off ads on Bing - but they want more! The issue isn't always making money vs. not making money. Sometimes the issue is restraint. It's why I'm sometimes skeptical about companies trying to optimize things too much. Maybe your profits are increasing, but are you doing long-term damage to your product and brand that will see bad long-term effects? "We've found that we can increase ad revenue by adding 7 more ads to the page." Then a few years later customers have left. It can be really hard to pass up what seems like free money and what seems to be working. Whether it will be sustainable money is the question, but often one that isn't asked.