The only hope is for the fad to somehow go out of style. It seems hopeless but maybe there is a marketer somewhere who can convince Americans that more practic

The only hope is for the fad to somehow go out of style. It seems hopeless but maybe there is a marketer somewhere who can convince Americans that more practical vehicles are also cool. Ford has just reentered the small pickup market with the Maverick, for example, and I believe they are doing well. Electrification could also push people to smaller vehicles, if the range benefits are real.