I was surfing market analyses one day, and stumbled on this: in the US, the largest personal care product category was shampoo, but in India, it was skin lighte

I was surfing market analyses one day, and stumbled on this: in the US, the largest personal care product category was shampoo, but in India, it was skin lightening products. And then I found a multinational doing shampoo to be beautiful ads in the US, was doing whiter is better ad campaigns in India. Which long-term gave the former a rather different taste.