It's also to do with safety equipment: it's basically the same stuff whether you build a sedan or a truck, so it costs the same to put in. But perceptually the

It's also to do with safety equipment: it's basically the same stuff whether you build a sedan or a truck, so it costs the same to put in. But perceptually the consumer gets "more cat" for their money by buying a bigger vehicle since the safety gear is largely a fixed cost.