It's one of those things that's hard to measure unfortunately, but I definitely think it helps. A lot of it is what you want to be doing though. I like to talk

It's one of those things that's hard to measure unfortunately, but I definitely think it helps. A lot of it is what you want to be doing though. I like to talk, teach, communicate, advise and coach. Blogging let's me get that across and I think it helps there. I don't know that it would make much difference for pure coding positions though. I have gotten a few offers to do paid blogging, but I really just don't have the time. One post I wrote for Codeship years ago that got picked up here was a compilation of about a years worth of research and experience to compare Elixir and Go. Definitely increases learning though. One of my teachers in high school told me, "If you really want to learn something, teach it." It's true. In order to publish something or give a talk on it, I go much deeper than I would have for my own uses. Ego certainly plays a part. I'm much more motivated to keep writing when I'm getting positive feedback on it. Got picked up by HN several times and learned a lot from the conversations, which was great. Brian Krebs retweeted me once, which motivated me to write a 6 part security series* that never got the same level of traction. Biggest issue for me is that I'm a long form, detailed writer. I know if I actually care about using this stuff for marketing then I'll need to slice the posts into bite sized chunks. Since I mostly write this stuff just to get it to stop bouncing around in my head, I stick with the long form way. * - https://www.brightball.com/articles/the-time-i-accidentally-ended-up-combating-fraud-for-a-year https://www.brightball.com/articles/the-time-i-accidentally-...