The headline of the article is a concept that most of us are familiar with, but what I think is the novel part is how they quantified it. If you are not planni

The headline of the article is a concept that most of us are familiar with, but what I think is the novel part is how they quantified it. If you are not planning on reading all 8000+ words, scroll to the results section and look at table 2 for all the headline variations and click through rates.