It's a shame if a seemingly good project would have to be re-created only to be topped off w/ basic customer awareness. I think a lot of open source projects s

It's a shame if a seemingly good project would have to be re-created only to be topped off w/ basic customer awareness. I think a lot of open source projects suffer from this mentality. Take the "open, community, GPL, Torvalds" stuff off of your landing page. Your users aren't joining a cult, they're using your product. Like Levchin said, there should be a "Get Mine Now!!!" button. Firefox and Ubuntu are doing well because they are catering to the "Get Mine Now" crowd (which is everyone who isn't a developer.) But on the other hand, maybe there is a great startup that could take the OpenID concept to the next level. I don't know b/c I don't really understand what they do! :)