Ala carte was most certainly not the streaming dream; in fact it's the exact opposite. The selling point of early streaming Netflix was that it had everything f

Ala carte was most certainly not the streaming dream; in fact it's the exact opposite. The selling point of early streaming Netflix was that it had everything for one price - i.e. more bundled than cable. The current situation of having 10 streaming services exists because Netflix wouldn't raise their prices to become cable. Netflix's business model only worked because the people making the content undervalued streaming rights. When they started asking for real money, Netflix balked[0], so they pulled their shows to their own service so they could charge users directly. [0] Because $9.99/mo is a more attractive price than $72.99/mo