My understanding, most farmers are backed into a corner where there is not a viable option to go with someone else. JD has extensively made access to repair fac

My understanding, most farmers are backed into a corner where there is not a viable option to go with someone else. JD has extensively made access to repair facilities convenient and sometimes for many farmers, it is the only repair center remotely. If they go with a tractor from a different brand and it does need to be taken to a repair facility, you may have to ship it or drive it a long way or wait for a tech travel to your farm. This might mean your tractor is out of service for weeks. But JD has repair centers all over and JD can turn your tractor around in 3 days or less. In highschool, I worked a couple seasons picking tobacco. Farmers love to be able to repair their tractors. Repair and maintenance work is something that can also give them something to do over the winter when they are not working the fields much if they limp along until then. Most farmers purchase them because as mentioned, there isn't really a reasonable alternative in the event it is something that actually does need to "go into the shop." I also would not be surprised if most of JD's sales were from corporate farms and smalls farmers are still using their grand daddy's tractor. The farm I worked on, the farmer was still using a 50 year old international harvester. Doing all of his own maintenance and repair work.