But there can still be an order of magnitude difference between what these large companies do. Just because they all fall short of a "utopian-fairy-nerd" stand

But there can still be an order of magnitude difference between what these large companies do. Just because they all fall short of a "utopian-fairy-nerd" standard doesn't mean they're all equally reprehensible! Reminds me of something pg wrote in "what happened to yahoo" http://paulgraham.com/yahoo.html http://paulgraham.com/yahoo.html "It's hard for anyone much younger than me to understand the fear Microsoft still inspired in 1995. Imagine a company with several times the power Google has now, but way meaner. It was perfectly reasonable to be afraid of them."