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The most infuriating thing about Twitch ads is that it insists on running a thirty-second pre-roll ad. This is a platform where the focus is on liveness and imm

by dejawu 4y ago

The most infuriating thing about Twitch ads is that it insists on running a thirty-second pre-roll ad. This is a platform where the focus is on liveness and immediacy, where you're very likely to open a stream because what's happening right this moment is interesting (e.g. a speedrunner on world-record pace), and then that same platform forces you to miss out on that live moment. Literally any other form of advertising would fit Twitch better than pre-roll ads. Even a shorter pre-roll ad would be better (and probably lead to better retention). Gating people for a whole half-minute from a live event like that implies, at least to me, a company that doesn't understand their own platform.

NobodyNada 4y ago
Twitch has recently (within the past few months iirc) started giving streamers a lot more control over how and when ads are run. I don't know a ton of details, but it sounds like the streamer has some target [1] (like 3 minutes of ads per hour) and gets to choose exactly when those ads are displayed. If they meet that target, it disables Twitch's preroll and midroll ads entirely. I exclusively watch speedrun streams, and from what I've seen it works great for those. No more preroll ads, and if the runner is paying attention to their ad schedule, they run a big block of ads for when they breaks to stretch/eat/use the restroom/etc, or during downtime like reset-heavy and cutscene-heavy earlygame sequences, so you don't miss anything. It's a significantly better experience than the normal preroll ads and random/timed midroll ads, and from what I've heard it sounds like Twitch pays more to the streamers who use this system as well. [1]: https://help.twitch.tv/s/article/ads-incentive-program-getting-started?language=en_US https://help.twitch.tv/s/article/ads-incentive-program-getti...
blsapologist42 4y ago
I just close it immediately when there is a preroll.
phatfish 4y ago
I'm sure it's been mentioned somewhere already, but the "plixltris/TwitchAdSolutions" repo on Github has a working blocker that switches the steam to an ad-free 480p version for in-stream ads. I think it can block the pre-roll ones somehow or reduce them because i hardly see any. Personally I use the Ublock script they have. And PurpleTV is a modified Android Twitch app that is just like Youtube (Re)Vanced. Obviously use with caution, with an account you don't have any personal info linked to, because unlike YouTube you are forced to log in to the Twitch App. Pretty sure the Gitlab "twitchmod/orange-tv" repo is the official source.

by dejawu 4y ago

NobodyNada 4y ago

Twitch has recently (within the past few months iirc) started giving streamers a lot more control over how and when ads are run. I don't know a ton of details, but it sounds like the streamer has some target [1] (like 3 minutes of ads per hour) and gets to choose exactly when those ads are displayed. If they meet that target, it disables Twitch's preroll and midroll ads entirely. I exclusively watch speedrun streams, and from what I've seen it works great for those. No more preroll ads, and if the runner is paying attention to their ad schedule, they run a big block of ads for when they breaks to stretch/eat/use the restroom/etc, or during downtime like reset-heavy and cutscene-heavy earlygame sequences, so you don't miss anything. It's a significantly better experience than the normal preroll ads and random/timed midroll ads, and from what I've heard it sounds like Twitch pays more to the streamers who use this system as well. [1]: https://help.twitch.tv/s/article/ads-incentive-program-getting-started?language=en_US https://help.twitch.tv/s/article/ads-incentive-program-getti...

blsapologist42 4y ago

I just close it immediately when there is a preroll.

phatfish 4y ago

I'm sure it's been mentioned somewhere already, but the "plixltris/TwitchAdSolutions" repo on Github has a working blocker that switches the steam to an ad-free 480p version for in-stream ads. I think it can block the pre-roll ones somehow or reduce them because i hardly see any. Personally I use the Ublock script they have. And PurpleTV is a modified Android Twitch app that is just like Youtube (Re)Vanced. Obviously use with caution, with an account you don't have any personal info linked to, because unlike YouTube you are forced to log in to the Twitch App. Pretty sure the Gitlab "twitchmod/orange-tv" repo is the official source.