A friend who's written Netflix original shows says that Netflix has a lot of data regarding user watch behavior, and provide specific directions for how shows s

A friend who's written Netflix original shows says that Netflix has a lot of data regarding user watch behavior, and provide specific directions for how shows should be structured to maximize viewer retention. As a theoretical example, they know people tend to lose interest around 60% mark in episode 2, so that's where you have to insert a plot twist.