You never worked in retailing, right? We call it "understanding the customer mindset" and is something that every small business owner in retail does intuitive

You never worked in retailing, right? We call it "understanding the customer mindset" and is something that every small business owner in retail does intuitively. When formalized, organized and budgeted it is called marketing. The difference is that small business owners in retail usually have better social skills than software developers and, therefore, are way more accepting of people's flaws.