>I honestly pegged things like Twitch Plays Pokemon back in 2014 Most of the comments on Twitch strike me as pretty weird. If I look at Twitch their problem is

>I honestly pegged things like Twitch Plays Pokemon back in 2014 Most of the comments on Twitch strike me as pretty weird. If I look at Twitch their problem is that, as a business, they never really broke out of their gaming niche. It's strange to suggest that Twitch should have catered more to the audience that they had already captured. Not to say that there's anything wrong with that, but for a company that took tons of VC and was acquired for a ton of money I don't think the answer to their "we need to make more money" problem is to cater even more to gamers. It's like trying to squeeze blood from a stone; we already see it in the way Twitch is squeezing more of the revenue share from large creators and refusing to entertain Google's huge content contracts. I don't see how Twitch continues to grow by just focusing gaming - especially when the esports side is going through it own struggles now and even teams are being forced diversify into content (e.g. 100Theives selling energy drinks). Twitch's "problem" to me is while it was a stroke of genius to break out gaming into it's own site out of Justin.tv, is that same audience has become openly hostile to any sort of non-gaming content. If you ask me the future of Twitch is with creators like KaiCenat who are able to bring different demographics to the platform with other types of content. Of course the Twitch superfans would hate to hear this; I don't envy them at all.