Every few months the mainstream media jumps on some new thing about how big tech is finally collapsing because of X or we should be mad at big tech for doing Y

Every few months the mainstream media jumps on some new thing about how big tech is finally collapsing because of X or we should be mad at big tech for doing Y and it's usually blown way out of proportion. Traditional media doesn't seem to like big tech, and this is a great opportunity to stir up some outrage. What I am confused about is - if everything went "according to plan", then what did happen? Is it really all peter thiel's fault? Surely someone as smart as him saw something that made him do what he did, given that it was a pretty massive thing to do.