Their services and advertising is highly and completely integrated into their hardware. In other words, the software exists solely to serve the hardware side. T

Their services and advertising is highly and completely integrated into their hardware. In other words, the software exists solely to serve the hardware side. They became the most valued company in the world by selling hardware, I don't think it is fair to say their strategy is "limited". The parts that they are pushing the most are still hardware. Cars, ARM chips, phones, Macs. The OS and App store for example are extensions of the hardware and are not competitive with similar products from other companies. For example, Mac OS is competitive because they have hardware level optimization with the M series chips such as acceleration for x86 simulations. The software or the OS itself is nothing noteworthy if you compare it to Windows or Linux.