We want company's and individuals to be innovative? But then give them shit for their failures, even if fairly handled. After failure startups leave customers

We want company's and individuals to be innovative? But then give them shit for their failures, even if fairly handled. After failure startups leave customers & employees empty handed, Google refunds and pays all. Even though they've killed many, their successes are really impressive. This is their graveyard: https://killedbygoogle.com/ https://killedbygoogle.com/ Most are small project, or large project that found continuation some other way. (angular, fitbit etc, who cares about hangout?). Innovation wise Google is still the most diverse out there. FB, Apple etc. are not creating a very diverse list of products. And yeah and a lot of products fail, but for most large projects they've handled it nicely. FB also discontinued a lot of products and became a meme. In the end I would rather they keep trying to create something useful instead of just milking their search revenue till the end of time.