The bottleneck they overcome (that you don't) is that they get the user to download the app. Once a user has downloaded an app, it matters much less how much fr

The bottleneck they overcome (that you don't) is that they get the user to download the app. Once a user has downloaded an app, it matters much less how much friction there is to start using it. It would take a lot to turn them away from using the app at that point.