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It's not that it's "not good enough" it's that it doesn't solve any real problems. I used to work at an agency with vertical dedicated to immersive tech. We did
by tootie 4y ago
It's not that it's "not good enough" it's that it doesn't solve any real problems. I used to work at an agency with vertical dedicated to immersive tech. We did a ton of experimentation, prototyping and building demo experiences for AR visors and lots of related devices. Companies paid us loads of money to build glitzy experiences and come up with clever uses for their tech. We made a lot of neat gimmicky things that were fun for a minute or two but nothing that anyone would ever want to deploy at scale. Phone-based AR is basically already deployed at massive scale and we haven't seen any followup to Pokemon Go in over 5 years. AR just isn't a useful idea. Maybe another order of magnitude improvement in the visual quality and battery life would breath new life, but otherwise it's just a dead end.