> Your end-users should always trump your design "guidelines". Period. Agree with this point at least—there are some truly god awful brand design languages out

> Your end-users should always trump your design "guidelines". Period. Agree with this point at least—there are some truly god awful brand design languages out there. Low contrast ratios, confusing color palettes, hard to read fonts, etc are all incredibly user hostile. If you’ve ever used software with a red primary color and designers who don’t put in alternative affordances for indicating destructive actions then you’ll know that poor brand design causes massive headaches for end users.