I'd argue that, if Apple wants to claim it cares about its users' privacy, it shouldn't be collecting huge amounts of data from users. A company doesn't need to

I'd argue that, if Apple wants to claim it cares about its users' privacy, it shouldn't be collecting huge amounts of data from users. A company doesn't need to do everything that's profitable all at the same time, and I believe that this will compromise Apple's well-earned image as the privacy-focused hardware and OS maker.