> Apple has become one of the most successful companies ever, while building quality products. Their products are thoughtfully designed by obsessive designers a

> Apple has become one of the most successful companies ever, while building quality products. Their products are thoughtfully designed by obsessive designers and engineers, the best of the best. Sure Apple's may look like "quality products" if you compare them to current products offered by competitors. But the article goes beyond that scope. We are evolving into a a consumerist society where we don't expect our products to last more than a couple of years. Take the Apple TV for instance. As soon as you buy it, its value decreases and never gains value back. There is very little chance that its value ever goes back up (except maybe if some hobbyists in 2075 will be interested in collecting them). Compare that to the Fender guitar or the Schwinn bycicle mentionned in the article. I agree with the author that we should demand higher quality from our products and not go for the shiny thing at a (barely) affordabel price all the time.