To everyone saying, this business does not make sense because they could just buy the servers and serve it themselves and make all the money, please consider th

To everyone saying, this business does not make sense because they could just buy the servers and serve it themselves and make all the money, please consider that the same argument applies to any intermediated business whatever: to Uber; to wholesalers; to franchise businesses like McDonald's. The reason businesses like this work in general is because they break a big, complicated business into smaller businesses where there is specialization. There may not be be meaningful potential for specialization here; but that is the argument to have. For example, it may be that Farba can be a leaner business if they don't have to think about how to get the best pricing in dozens of different hosting markets.