Seems to me that Apple has already locked down a distribution and promotion model that is significantly less expensive than Hollywood. The only thing left is to

Seems to me that Apple has already locked down a distribution and promotion model that is significantly less expensive than Hollywood. The only thing left is to replace Hollywood's role as "VC for TV/music/movie ideas". I would imagine with their huge cost advantages, Apple could offer much more attractive deals to the creative people in the industries. Why not just start funding productions? Hell, content is just Apple's carrot to get people to buy hardware. They don't even need to make a profit from it.